Food Franchise IN

“The new wave of change has landed into the Food Industry. It’s called QSR and, it is here to stay.”

Quick service restaurants have become a powerful way of business in the restaurant sector, growing faster than full-service restaurants as more and more Indians look for value, speed and convenience in their dining habits.

“Quick service restaurants (QSRs) and casual and fine dining restaurants account for about 75-80% of the organized segment, followed by cafes & bakery and pubs, clubs, bars, and lounge (PBCL) accounting for about 8-10% and institutional”. (Acc. to CARE ratings).

QSRs forms an integral part of the Indian food industry. The QSRs have both fast food cuisines and minimal table services and majorly cater to the millennial and working professionals usually in the age bracket 15 – 40 years. The USP of QSRs is quick deliveries and competitive pricing that attract consumers. In India with take-out culture and with a rise in the number of working professionals and millennials, the fast-food industry has seen a rise like never before. Therefore, it also makes the Franchisees interested in investing look towards QSR food franchise. These are the ones with a promise of tested menus, faster break-even and greater support to the franchise owners in the race.

Where one can invest in a range of cuisine and setups, the important thing to notice while investing is if the brand does staff training, inventory management, support system, etc.

A franchise which is growing rapidly right now is QSR Food brand Petoo for the reasons:

A food brand which serves Indian Food in Quick Serve format, a format which doesn’t exist as of now in the context of Indian food because of its complexity and heavy dependence on Chefs. This leads to light operation work for the franchise owner and more time to run more business at the same time.

Not the same regular menu but a variety of Indian dishes and ranges like value meals, supersaver range which guarantees customer walk-ins from working professionals.

Low Set up cost, low-risk investment. Since the setup cost is less cost-intensive in terms of equipment in the kitchen and their minimum requirement is lower compared to the other franchisees.

They have grasped market knowledge over the years from their conception, seen some failure and learned from those. Therefore its, not an investment with

‘Not tested’ business model and guarantees some success.

There’s one area where food sector lags decades behind – technological innovation. And that has been Petoo’s focus from the get-go.

Petoo has built its own tech platform which brings multiple capabilities for Franchisee owners:

Own point of sale system which captures orders details, customers data, feedback/rating A single dashboard to look at sales in real-time no matter whether you’re in-store or sitting at home Inventory management system. Integration with 3rd party delivery platforms like Swiggy and Zomato so that orders placed on those platforms directly.

In a nutshell, signing up with Petoo as QSR food franchisee not only brings the advantages which a typical franchisee model bring but there are many grey areas where a franchisee needs support and Petoo has built the right support structure for same.

Also read : Biggest food franchise in India